Unlike recycling, upcycling utilizes materials for a second round and a more valuable prospect inspiring environmentalist entrepreneur Javier Goyeneche to combine fashion design and recycled materials and launch ECOALF. The initiative aims at saving plastic from the sea to make casual contemporary clothing with an eco-friendly sense.
Sustainability in fashion design:
Born in 2009, ECOALF is an urban minimalist brand aiming to create the first generation of garments and accessories with the same properties and design as the best articles on the market.
To this end, the company has been creating recycled fabrics from decommissioned fishing nets, plastic bottles from the bottom of the ocean, cotton waste, and used tires. They went as far as to turn discarded coffee grounds into a high-quality raw material used in jackets, shoes, and bags. With this approach, ECOALF contributes to reducing environmental impact and creating low resource consumption.
ECOALF manufactures designer clothing and accessories with recycled materials of various types. Its aim is to create a new generation of fashion products made with recycled materials with the same quality, design and technical properties as the best non-recycled products.