The Birth of GreenLifeStyle:
With today’s fast growth of the fashion movement, sustainable fashion is needed more than ever. The textile industry has become the third most polluting on the planet while the majority of people are driven by mass consumption and opting more for the luxury of high-end brands.
Nuria Ballana, owner of Bloi, a Barcelonian ecological fashion brand, argues that the fashion industry is becoming unethical. “Financial benefits are above ethical and moral values in the fashion industry today and the priority is given to quantity over quality,” says Ballana. “Consumers need to know more about what they wear as they have the right to choose a fashion that goes hand-in-hand with their values.”
In 2013, the collapse of the Rana Plaza factory in Bangladesh has put sustainability back on the map of international fashion after dusting off the horrendous working conditions the Bangladeshi workers had to endure for the profit of major Western brands with unethical supply chains.
Just one year after the incident, the Spanish sustainable fashion movement started to establish itself as a leader in the European sustainable fashion scene. The Sustainable Fashion Association (Associació de Moda Sostenible) organized the Ethical Fashion Fest in November 2014, to be the first festival to foster and promote for sustainable fashion in Barcelona and Spain.
Simón has always been one of the greatest supporters of sustainable fashion herself: she started developing an eco-friendly attitude towards fashion at an early age and realized that it was necessary to reverse the current trend in the fashion industry if she wanted to make further progress on an environmental level.
According to Simón, protecting the environment concerns us all. “Everyone can make a gesture for the environment and help make tomorrow less polluted than today,” she remarked. All the more reason, she turned to something she has a passion for – fashion and sustainable clothing.
