TIREVOLUTION can trace its corporate ancestry back to 1938, when the late George Kassab founded the rubber production factory. Since then, the business has provided raw materials and industrial equipment to the geotechnical, structural and infrastructure, and heavy duty sectors of Lebanese industry.
In 2017, TIREVOLUTION resolved to turn its business green. “[We had] the vision to start having a positive social and environmental impact, and become one of the few green rubber production facilities in Lebanon and the Middle East,” said Kassab.
Kassab re-organized the business so that it could recycle both from within and beyond. He says that TIREVOLUTION now re-uses all of its own waste, while optimizing its production line to reduce the business’ overall carbon footprint. Kassab’s team can also process tires or other forms of scrap rubber dumped by others, producing valuable raw materials for industrial purposes.
According to Kassab, the SwitchMed Incubation Program supported TIREVOLUTION in its drive to become a pioneer in green Lebanese manufacturing. He received an extensive “green education,” which helped the company shape its new environmental policies. Kassab also developed useful contacts with other eco-friendly entrepreneurs.
