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Rebean

The Second Life of Coffee: How Rebean is Turning Moroccan Waste into a Zero-Emissions Resource

Moroccan entrepreneur Youssef Adbib launched ReBean with a profound vision: to turn 57,000 tons of annual coffee waste into a zero-emissions resource. ReBean pioneers a circular economy model by transforming spent coffee grounds into high-value products like Eco-Charcoal, which...

Bni Mellal, Morocco Resource Efficiency and Sustainable Waste Management

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Rama Swimwear

Will our sportswear of the future be connected and eco-friendly? Discover the Tunisian secret of RAMa

What if your clothes could talk? Tunisian biotech scientist Rahma Segni engineered RAMA to fuse sustainability and tech. This brand pioneers activewear using recycled fabrics and integrated sensors, turning garments into real-time performance monitors. RAMA is rewriting the future...

Tunis, Tunisia Sustainable Textiles and Clothing

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L'bled First

Purpose Over Profit: The Woman Who Found Morocco’s Soul in its Villages

After more than a decade as a human resources manager, Hanaa reached a turning point. What always brought her joy was hiking slowly through Morocco’s diverse landscapes, listening to stories shared by shepherds, women artisans, and farmers. Those encounters...

Morocco Sustainable Tourism

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Plantika

Planting hope amid war and destruction – the story of Plantika in Gaza

In Gaza, Lobna Alagha built Plantika, an eco-nursery of rare life. War reduced her work, yet she refused to yield. Now, she seeks distant soil to replant her dream. Can hope, torn from the ashes, ever truly bloom again?

Gaza, Palestine Resource Efficiency and Sustainable Waste Management, Sustainable Food and Agriculture

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Merskin

MERSKIN: Giving Fish Skins a Second Life in Algeria’s Sustainable Fashion Industry

Turning discarded fish skins into luxury leather, MERSKIN is pioneering sustainable fashion and a circular economy in Algeria.

Alger, Algeria Sustainable Textiles and Clothing

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Materia Botanica

From Fast Fashion to Compostable Couture: Rethinking Textiles with Agricultural Waste

Almudena Cerezo, a Spanish designer, quit fast fashion to launch Materia Botánica. Her mission? Create truly sustainable textiles. She now hand-dyes beautiful, biodegradable wool garments using pigments from agricultural waste, like onion skins. This innovative brand shows how fashion...

Galicia, Spain Sustainable Textiles and Clothing

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DosyBikes

Independent mobility for women in Cairo and the MENA region

Dosybikes isn't just teaching women to ride; it's igniting a revolution. Sisters Menna and Nouran Farouk launched this platform in Cairo to break gender barriers in transportation, promote environmental sustainability, and drive economic empowerment, already training over 7,000 women...

Cairo, Egypt Sustainable Mobility

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The Earth Weavers

Earth Weavers: Luxury Fashion Rooted in Sustainability and Women’s Leadership

Discover Earth Weavers, a brand committed to securing women's income and preserving traditional techniques. They're proving that luxury can be both refined and deeply responsible.

Aley, Lebanon Sustainable Textiles and Clothing

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Dry and Raw

The Symbol of Aromatic Resilience: Lebanon Through Dry and Raw

Lebanon's story is one of vibrant culture, deep-rooted traditions, and unwavering resilience. But what if a food company could embody all of it? Dry and Raw, an artisanal enterprise, began just before Lebanon plunged into crisis. Its journey, marked...

Beirut and Addousiyeh, Lebanon Sustainable Food and Agriculture

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Dr. WEEE

An Egyptian mad scientist’s solution to electronic waste

Dr. WEEE is a company targeting electronic waste and its purveyors to be recycled for health and economic purposes.

Cairo, Egypt Resource Efficiency and Sustainable Waste Management

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SOLVILLION

This initiative wants to offer a ‘million solutions’ to Jordan’s wastewater crisis

Aia Abul-Haj and Motaz Al-Thaher came up with a product - decentralized wastewater treatment system (DWTS) - as part of their initiative, SOLVILLION.

Amman, Jordan Resource Efficiency and Sustainable Waste Management

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Safe and Clean for environmental Services

Turning Waste into Opportunity: Safe and Clean for Environmental Services Delivers Recycling Solutions

Jordan grappled with mountains of waste, a stark symbol of a global crisis. Then came Safe and Clean, not just to collect the refuse, but to alchemize it – turning discarded matter into a breath of fresh air, one...

Amman, Jordan Resource Efficiency and Sustainable Waste Management