After more than a decade as a human resources manager, Hanaa reached a turning point. What always brought her joy was hiking slowly through Morocco’s diverse landscapes, listening to stories shared by shepherds, women artisans, and farmers. Those encounters...
Turning discarded fish skins into luxury leather, MERSKIN is pioneering sustainable fashion and a circular economy in Algeria.
Almudena Cerezo, a Spanish designer, quit fast fashion to launch Materia Botánica. Her mission? Create truly sustainable textiles. She now hand-dyes beautiful, biodegradable wool garments using pigments from agricultural waste, like onion skins. This innovative brand shows how fashion...
Dosybikes isn't just teaching women to ride; it's igniting a revolution. Sisters Menna and Nouran Farouk launched this platform in Cairo to break gender barriers in transportation, promote environmental sustainability, and drive economic empowerment, already training over 7,000 women...
Discover Earth Weavers, a brand committed to securing women's income and preserving traditional techniques. They're proving that luxury can be both refined and deeply responsible.
Lebanon's story is one of vibrant culture, deep-rooted traditions, and unwavering resilience. But what if a food company could embody all of it? Dry and Raw, an artisanal enterprise, began just before Lebanon plunged into crisis. Its journey, marked...
Dr. WEEE is a company targeting electronic waste and its purveyors to be recycled for health and economic purposes.
Aia Abul-Haj and Motaz Al-Thaher came up with a product - decentralized wastewater treatment system (DWTS) - as part of their initiative, SOLVILLION.
Jordan grappled with mountains of waste, a stark symbol of a global crisis. Then came Safe and Clean, not just to collect the refuse, but to alchemize it – turning discarded matter into a breath of fresh air, one...
This Tunisian startup focuses on building a community of parents, educators, and children who share the same values. It creates educational toys that are durable, eco-friendly, and, above all, respectful of children's development. More than just offering an alternative...
Rather than operating within the conventional, profit-driven tourism model, Smart Travel Planet fosters collaborations that prioritize sustainability, cultural preservation, and community well-being. Discover how they're transforming travel into a force for good.