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Rama Swimwear

Will our sportswear of the future be connected and eco-friendly? Discover the Tunisian secret of RAMa

Tunisian brand RAMA is revolutionizing the fashion industry by fusing science, technology, and sustainability. Founded by pharmaceutical biotech scientist Rahma Segni, the company creates high-performance activewear and swimwear using recycled, certified fabrics. Beyond its commitment to ethical production and...

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L'bled First

Purpose Over Profit: The Woman Who Found Morocco’s Soul in its Villages

After more than a decade as a human resources manager, Hanaa reached a turning point. What always brought her joy was hiking slowly through Morocco’s diverse landscapes, listening to stories shared by shepherds, women artisans, and farmers. Those encounters...

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Plantika

Planting hope amid war and destruction – the story of Plantika in Gaza

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Merskin

MERSKIN: Giving Fish Skins a Second Life in Algeria’s Sustainable Fashion Industry

Turning discarded fish skins into luxury leather, MERSKIN is pioneering sustainable fashion and a circular economy in Algeria.

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Materia Botanica

From Fast Fashion to Compostable Couture: Rethinking Textiles with Agricultural Waste

Almudena Cerezo, a Spanish designer, quit fast fashion to launch Materia Botánica. Her mission? Create truly sustainable textiles. She now hand-dyes beautiful, biodegradable wool garments using pigments from agricultural waste, like onion skins. This innovative brand shows how fashion...

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DosyBikes

Independent mobility for women in Cairo and the MENA region

Dosybikes isn't just teaching women to ride; it's igniting a revolution. Sisters Menna and Nouran Farouk launched this platform in Cairo to break gender barriers in transportation, promote environmental sustainability, and drive economic empowerment, already training over 7,000 women...

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The Earth Weavers

Earth Weavers: Luxury Fashion Rooted in Sustainability and Women’s Leadership

Discover Earth Weavers, a brand committed to securing women's income and preserving traditional techniques. They're proving that luxury can be both refined and deeply responsible.

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Dry and Raw

The Symbol of Aromatic Resilience: Lebanon Through Dry and Raw

Lebanon's story is one of vibrant culture, deep-rooted traditions, and unwavering resilience. But what if a food company could embody all of it? Dry and Raw, an artisanal enterprise, began just before Lebanon plunged into crisis. Its journey, marked...

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Dr. WEEE

An Egyptian mad scientist’s solution to electronic waste

Dr. WEEE is a company targeting electronic waste and its purveyors to be recycled for health and economic purposes.

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SOLVILLION

This initiative wants to offer a ‘million solutions’ to Jordan’s wastewater crisis

Aia Abul-Haj and Motaz Al-Thaher came up with a product - decentralized wastewater treatment system (DWTS) - as part of their initiative, SOLVILLION.

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Safe and Clean for environmental Services

Turning Waste into Opportunity: Safe and Clean for Environmental Services Delivers Recycling Solutions

Jordan grappled with mountains of waste, a stark symbol of a global crisis. Then came Safe and Clean, not just to collect the refuse, but to alchemize it – turning discarded matter into a breath of fresh air, one...

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Netaalem

Netaalem: A sustainable childhood, one playtime at a time

This Tunisian startup focuses on building a community of parents, educators, and children who share the same values. It creates educational toys that are durable, eco-friendly, and, above all, respectful of children's development. More than just offering an alternative...