Local Resources of a one–hand entreprise

Using local materials and resources is the basis of an eco-friendly product, and a green entrepreneur is someone who leads sustainable practices while creating products or services that respect and protect the environment, from creation to recycling. For Álvaro Merle, founder of AnimalDelux, sustainability is not merely a trendy term but a fundamental part of his design and production process. The materials used in the products, such as recycled plastic and FSC-certified wood, reflect his commitment to his lifestyle, rural surroundings, and even the capabilities of the equipment available in his workshop. Despite the challenges of achieving 100% sustainability due to industry limitations, Álvaro is determined to make meaningful contributions to environmental conservation while promoting creative design rooted in local resources and a simple life in the countryside of Spain. 

An Intuitive Crafting Process 

AnimalDelux’s simple and unique designs catch the eye. Álvaro explains that these geometric shapes are the result of extensive research into how to work with recycled materials using the cutting equipment available in his home-based workshop, where he works solo. The production process is intensely manual and creative, even offering some customization. Early prototypes were crafted from treated pinewood for durability, but logistical issues and customer feedback led to innovations such as lightweight, flat-pack models that are easy to assemble and ship. 

The results? Unique, personalized handcrafted shelters that stand out in a market saturated with mass-produced alternatives. Moreover, the hammocks incorporated into the shelters were specially chosen based on Álvaro’s experience with cats. Having volunteered with feline rescue organisations, he developed a deep appreciation and sensitivity to their needs as well as innovating geodesic dome products. 

The Challenges of being a Green Entrepreneur 

Building a sustainable business from scratch is fraught with challenges — high costs for eco-friendly materials, logistical difficulties, and limited resources. For Álvaro, for instance, finding sturdy, sustainable packaging has been a particular hurdle, especially when making small-scale purchases, as the market is largely geared towards mass production. 

Reaching the target audience is another challenge AnimalDelux is navigating. Whether through their website animaldelux.com, social media promotion, or using marketplaces, like Precious Plastic or animaldelux.ETSY.com– decisions and actions to reach the ideal customer require constant testing and refinement. AnimalDelux’s focus is to attract environmentally aware consumers who value high-quality, exclusive products with a distinctive personality. 

Focus on Innovation and Product Diversification 

Looking ahead, Álvaro dreams of expanding the product range and embracing new technologies to further personalize his designs, actually you can customize according to your favorite colours or some logos of your favorite “tribe” which enhaces the belonging experience of the customer and cats. Collaborations with communities in emerging digital spaces, such as the Web3 DAO like nouns or pizza, an innovative approach to marketing and engaging with customers who are already sensitized to the company’s values. Innovating in his own geodesic products like a transportable dome without tools & nails whilst creating NFTs in line with cat memecoins culture. 
 

AnimalDelux exemplifies what it means to be a green entrepreneur: driven by fun auto-expression passion, rooted in sustainability, and fuelled by a profound love for creating meaningful and functional art. For cat lovers and conscious consumers alike, AnimalDelux offers more than just a product — it’s a declaration of care for the planet and its feline inhabitants.  

Photo courtesy: Alvaro Merle and Denia FM