An engineer and marketing specialist, Samy wasn’t just an observer. During a European trip, he witnessed the widespread use of bicycles for everyday transportation. This sparked the idea of bringing this cycling culture to Egypt and was determined to transform this vision into reality.

From Dream to Reality: Go Bike Takes Off

In 2011, Go Bike was born. Starting small, Samy and his passionate team began by organizing weekly cycling events in Cairo. They understood the need to make cycling more accessible, so they rented a warehouse, bought bikes and rented them for those who cannot afford to buy one. It was a win-win – promoting a healthy activity while tackling traffic congestion.

To expand their reach and impact, they launched the “Cycling for a Cause” concept, combining sports with cultural and social initiatives.

“These Friday morning rides brought the community together, fostering a sense of camaraderie and supporting new cyclists. adds Samy

In 2018, Go Bike introduced the “Sekketak Khadra” initiative, focusing on improving cycling infrastructure with bike racks and sports facilities. This project, supported by a 2016 memorandum of understanding with Cairo’s governor, the Danish Embassy in Cairo, the United Nations Human Settlements Programme (UN-Habitat), and Nahdet El Mahrousa association, aimed to create a more bike-friendly city and encourage a shift towards sustainable transportation.

Witnessing the frustration of navigating Cairo’s congested streets, and the challenges of public perception and safety, Samy decided to write a book. Named after the initiative “Sekketak Khadra” (Your Green Path), it became a blueprint in 2017 for promoting cycling culture in which he tackled everything from bike selection to traffic safety, challenging misconceptions about cycling, especially for women and people with disabilities

Pioneering Bike Sharing

In 2022, Cairo launched its first bike-sharing system, a collaboration between the Cairo Governorate, UN-Habitat, and other partners, including Go Bike. The project installed 500 bikes at 45 stations across the city.

Challenges and Triumphs: A Journey of Resilience

The road wasn’t smooth. Safety concerns, high bicycle costs, and a culture unaccustomed to cycling posed significant challenges. Undeterred, Go Bike partnered with local and international organizations like the Swedish Institute, the European Union, and the Dutch Embassy.

Their efforts paid off. Go Bike became a voice for sustainable transportation, organizing rides raising awareness about climate change, recycling, and the Nile River’s cleanliness. They collaborated with companies like Huawei and Philips, showcasing cycling’s potential as a promotional tool and a force for community building.

Over the years, GoBike has built relationships with top companies operating in Egypt and helped them to understand the role of cycling as an awareness-raising tool . We have develop custom rides as part of promotional campaigns and corporate social responsibility initiatives

More Than Just Rides: Building a Sustainable Future

Go Bike isn’t just about pedaling. It’s about a holistic approach. They conduct workshops in schools and universities, advocating for bicycle-friendly infrastructure and urban planning that prioritizes pedestrian and cyclist safety. Their vision aligns perfectly with the UN’s Sustainable Development Goals, focusing on good health, gender equality, sustainable cities, and climate action.

A Role Model for Green Entrepreneurs

Samy’s journey offers valuable lessons for aspiring green entrepreneurs. He emphasizes the importance of building a strong team, embracing failure as a learning experience, and constantly seeking feedback. He acknowledges the crucial role of mentorship, delegation, and support from community organizations.

The Future Beckons: A Greener Egypt Awaits

Go Bike’s story is far from over. They envision a future where clean air, reduced traffic congestion, and a healthier population become the norm in Egyptian streets.

Join Go Bike on their journey. Get on your bike, breathe in the fresh air, and become part of the change!

For more information, check out their Facebook, Instagram or LinkedIn accounts.