A passion for entrepreneurship, environment:
Boules showed an interest in biotechnology while studying pharmacy at Cairo University. Mostly, she was drawn to how bacteria could be used to turn waste into energy. During those school years, Boules was passionately interested in entrepreneurship and became the first female president of the university’s Social Entrepreneurship Association.
The desire to lead social change started when Boules found herself living just blocks from Tahrir Square and the ongoing Egyptian revolution. “When I joined the revolution, I really understood what diversity and social justice mean,” Boules said.
A public platform for change:
One of Boules’ most public opportunities to lead change came in 2013 when she was headhunted to be a contestant on El Mashrou3, the first reality TV show for young entrepreneurs in the MENA region. The show was like The Apprentice and Shark Tank combined, and Boules decked it out with 14 other Egyptian entrepreneurs, defending her business idea while completing a series of weekly challenges.
“At first I was very intimidated to join a TV show,” Boules remembered. “But the casting director said if I went on with my passion I would inspire Egypt’s youth who have ideas but do not know where to start.”
Inspire she did — after 12 weeks of competition, Boules won the competition and took home the seed investment needed to start Taqa Solutions. After the show, Boules embarked on a 10-city tour of Egypt, meeting young entrepreneurs and encouraging them to work towards greater community good. This included inspiring young women in particular to step forward and become a part of the green technology movement.