Back home, fueled by a New Year’s resolution to conquer waste, Marti and his partner embarked on a personal challenge – one year without plastic. As they navigated this zero-waste journey, a crucial realization dawned: a digital tool was missing. They needed a map, a guide, a companion to illuminate the path towards a sustainable lifestyle.

Thus, the seed of Go Zero Waste was sown. Through a crowd funding campaign, they rallied a community of 200 like-minded individuals who shared their vision. This initial support fueled the creation of the first app version. More than just a financial contribution, it fostered a community – a Barcelona-based network of passionate individuals who participated in app testing, clean-up events, and more.

The Go Zero Waste app blossomed into a comprehensive digital resource. At its core lies a map – a beacon guiding users towards a network of bulk stores, reusable packaging options, and eco-conscious businesses like cafes, restaurants, and hotels. But Go Zero Waste goes beyond mere location. It gamifies the journey towards sustainability, offering users a playful selection of challenges to improve their consumption habits and embrace a more responsible lifestyle. Each challenge comes with a built-in waste and CO2 calculator, fostering a deeper understanding of the environmental impact of choices. Completion unlocks rewards – points and gift cards to local businesses, or even a theater ticket – creating a positive reinforcement loop for sustainable actions.

Check out the app demo video!

Beyond individual users, Go Zero Waste extends its reach to businesses and city councils. They offer them technological solutions to navigate the path towards zero waste and a circular economy. This includes the development of innovative IoT (Internet of Things) dispensers. Imagine this: you’re at a participating bulk store, ready to stock up on grains, beans, or spices. Simply unlock the Go Zero Waste dispenser using your app, select the amount you need, and fill your reusable container. The dispenser weighs your selection and automatically debits your account accordingly. No more single-use packaging! These smart dispensers not only promote reusability but also streamline the bulk-buying process, making it a breeze to reduce your waste footprint. Businesses listed on the app can choose to integrate these dispensers, creating a network of convenient zero-waste shopping options.

“The IoT dispenser machine offers a reusable, clean and empty container and the option to return it. For users convenience, simply return the container after use, and our team will take care of cleaning it”, explains Magda Cebrián, co-founder of the start-up.

You can listen to her in this video to know more about the IOT dispenser solution:

Their clients, businesses committed to sustainability, are listed on the app, creating a thriving marketplace of eco-conscious options.

The Go Zero Waste story is far from over. Their dedication and innovation haven’t gone unnoticed. They’ve been recognized with prestigious awards like the Circular Innovation City Challenge 2021, and their partnership with Accio (Generalitat de Catalunya), a European project, promises further growth in market access and technological exploration.

Today, Go Zero Waste boasts over 50,000 users and a map encompassing more than 5,000 stores across 35 countries. It’s a testament to the power of a shared vision, community support, and the unwavering pursuit of a sustainable future. So, the next time you reach for your phone to locate a zero-waste shop or embark on a gamified sustainability challenge, remember – Go Zero Waste isn’t just an app, it’s a blooming movement for a cleaner, greener world.

For future entrepreneurs with a spark of innovation and a yearning for positive change, Marti’s advice is clear: Pursue your vision with dedication, surround yourself with a like-minded community, and most importantly, choose a cause that ignites your passion. That flame will illuminate the path to success, making the journey as rewarding as the destination.

Join the Go Zero Waste Movement! Download the app today and take the first step on your zero-waste journey. Together, we can create a lasting positive impact on our planet.

Website: http://www.gozerowaste.app

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Photo Credit: @Go Zero Waste and @el3devuit.cat