Alaa’Eddeen Hilu saw a potential in the trash that littered his city. Unlike some designers who rarely take the environment into consideration when conceiving their project, Alaa is one of the rare sustainable designers in his city.
In fact, preserving the environment and taking waste out of the streets were Hilu’s main concerns and those led him to develop methods of upcycling trash and ultimately, creating resign.
Launched in 2013, Resign is a fusion between design and upcycling.
Its productions may not look like the typical regular products we purchase, but they certainly are ecologically-friendly. Whether it is glass, wood, plastic, or metal, Hilu always made use of what would be otherwise unused material by finding a way to mould it into a useful and stunning piece of art, for a daily use or decoration.