Over more than a decade, Girosalut has established a loyal readership base for its print magazine. The publication initially focused on the organic and complementary medicine sector, aiming to provide sustainable companies with visibility.
Girosalut prints around 25,000 copies of each issue, which come out every two months. The company provides the magazine free-of-charge, relying on advertising revenue to support Girosalut’s business model.
Last year, Girosalut took the crucial decision of publishing content online. When the COVID-19 pandemic forced people even further behind their computers, the Girosalut team realised that it needed to step up its virtual presence.
Girosalut’s website delivers a practical, intuitive service for its users; they can search for information on sutainable consumer choices in the Bio Directory, Retreats & Getaways, Bio-Showcase, and Magazines (back issues of Girosalut’s print magazine).
The Bio Directory lies at the heart of Girosalut’s corporate mission, by helping readers to find and purchase sustainably produced goods. The Bio Showcase links customers directly with the clients’ stores, allowing them to shop online immediately. Separately, the Retreats & Getaways section connects website users with experiences, offering a list of eco-tourism options and providers.
Soler explains that the Bio Directory service has benefited from the Girosalut team’s extensive experience in the European sustainability scene. “We have been in the industry for 12 years, which has allowed us to build industry clients and contacts,” Soler explained. “Many of the contacts come from specialized trade fairs in the sector.”
