11 Feb 2026

Unlock Global Green Markets: Your Secret Weapon for International Expansion

The Global Trade Helpdesk, a powerful platform developed in partnership with agencies like the ITC, UNCTAD, and WTO, is designed specifically to demystify international trade for small and medium-sized enterprises (SMEs). For The Switchers, this tool is a game-changer:

  1. Spot Your Next Green Market: Imagine instantly seeing which countries have the highest demand for your sustainable products or services. The GTH allows you to identify new export opportunities across 210 economies, helping you find where your green solutions can make the biggest impact.
  2. Navigate Regulations with Confidence: Importing and exporting come with a maze of rules. The GTH centralizes information on tariffs, non-tariff measures (NTMs), and rules of origin. This means less time guessing and more time selling. Understand exactly what environmental standards, certifications, or packaging requirements your product needs to meet in a target market.
  3. Benchmark Your Competition: Gain insights into who your competitors are in different markets. Understanding the competitive landscape, even in challenging environments, allows you to refine your unique selling proposition as a green business.
  4. Save Time and Money: This is perhaps the biggest benefit for resource-strapped green startups. Instead of spending weeks or thousands of Euros on market research, the GTH offers a free, one-stop-shop for crucial trade intelligence. This efficiency transforms raw data into actionable business intelligence.

The GTH isn’t just about information; it’s about empowerment. It enables green entrepreneurs to turn innovative ideas into practical, global actions. By providing clear data on market demand and regulatory frameworks, it equips you to make informed decisions and reduce the risks associated with international expansion. Whether you’re planning to export sustainable textiles, eco-friendly food products, or innovative waste management solutions, the GTH is your go-to resource.

Learn How to Master the GTH: Join the Internationalization Webinar!

Ready to harness the power of the Global Trade Helpdesk?

Join the session 2 of the Internationalization for SMEs webinar series, hosted by the ESCWA and the ICC–ESCWA Center of Entrepreneurship.

This session will specifically demonstrate how to use the GTH to analyze market demand, understand regulatory requirements, and assess competitors, helping you unlock your export potential. 

Date: Tuesday, 17 February 2026  Time: 1:00 PM (GMT+3)

Don’t miss this opportunity to gain a competitive edge and take your green business global.

Register now